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SM Hypermarket Makes Street Food Bigger

SM Hypermaket’s Street Food Festival 2019 went above and beyond their normal celebration with a grand opening.

People buy street food for a number of reasons, but mainly because it’s convenient and it’s an affordable way to enjoy flavorful fare in a sociable setting. While our country is full of vendors who offer all kinds of grub in every corner and sidewalk, it’s also because of this pervasiveness which makes it harder to sequester good street food. Fortunately, SM Hypermarket conjured a solution by coming up with an annual, three-month long event that gathers all the top street food stalls and labels under one roof.

No amount of rain could hinder SM Hypermarket’s Street Food Festival, as it successfully held its fourth year celebration at the Mall of Asia Music Hall last Aug. 9. The jamboree featured an overloaded cast of legendary items from Bulacan Lugaw Kitchen; Khaleb Shawarma; Super Bagnet; Gloria’s Goto; Sgt. Sisig; Sam’s Everything on Sticks; Ate Rica’s Bacsilog; Mang Larry’s, among others. Of course, SM’s Turon with Langka. 

One of the pioneering street food brands that went beyond its cart and found a sweet spot in SM is Sam’s Everything on a Sticks. Its owner Reymont Choachuy said, “Kahit nasa mall ang tao, hinahanap-hanap parin nila ang street food.”

Other factors that brought in so many people to support the activity are the booths with super sulit bundled packs, amazing freebies, and huge discounts. Buyers were given the chance to avail of event-exclusive promos on favorites like Knorr, Maggi, Purefoods, Alaska, Bounty Fresh, CDO, Century, Del Monte, Farm Fresh, Mekeni, and Joy. 

Aside from the food stands, the fair included a flurry of celebrity appearances with Ruru Madrid and Derrick Monasterio at the forefront. Like most parties, there were Instagram-able spots with giant street food displays courtesy of Lakbay Museo.

With so much happening in the background, no one expected a bigger surprise, but there was, and it was really big! What really stole the show was the unveiling of world-renowned chef Boy Logro’s eight-foot SM Markets Turon with Langka. Chef Boy used 500 pieces of the establishment’s famous merienda together with 500 sheets of fried lumpia wrappers to create the giant lumpiang saging. Its ceremonial cutting officially kicked off this year’s festival.

SM Hypermarket’s Street Food Festival 2019 continues with an eight mall roadshow in SM City Fairview from Aug. 10-11, SM City Baliwag from Aug. 17-18, SM City Clark from Aug. 30-31, SM Center Pulilan from Sept. 6-7, SM City Molino from Sept. 13-14, SM Center Muntinlupa from Sept. 20-21, and back at SM Mall of Asia for the grand finale from Oct. 5-6.

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Jules Vivas

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