The second largest fast-food franchise in Japan after McDonald’s, owns numerous overseas outlets in East Asia, including Taiwan, Singapore, Hong Kong, Thailand, Indonesia, Australia, and South Korea.
Mos Burger will be marking its first expansion into a new market in seven years when it opens its first restaurant in the Philippines by the end of next March. The company expects to open its 400th store outside of Japan this fiscal year, and plans to establish 50 branches by 2027.
Mos Food Services will set up a joint venture with local peer Tokyo Coffee Holdings as early as August, in order to set up in the Philippines. The latter will own 65 percent of majority stake in Mos Burger Philippines, while Mos will hold the rest.
Tokyo Coffee, a subsidiary of Philippine flour seller General Milling, was the chosen partner for its expertise in production and logistics infrastructure, as well as its knowledge of local demand.