You read it right. Despite trending on social media and being the talk of the town these last few days, the coffee cup was actually from the show’s craft service in Belfast where the scene was filmed.
Amidst this, Starbucks gained A LOT of free advertising, as people assumed it was their coffee cup that appeared in the particular episode.
Given that the cup looked like Starbucks’, the company earned an estimate of $2.3 billion (exactly P120,474,000,000) in free advertising, as reported by CNBC. See how many zeroes we’re talking about?
Marketing expert, Stacy Jones shared with the site, “This is a once-in-a-lifetime collision of opportunity for Starbucks. But really, this is just the tip of the iceberg, because what isn’t being monitored or estimated is the word of mouth and social media on top of this.”
Now, the cup has been edited out of the episode.
While people now know that the cup wasn’t from the iconic coffee house, some continue to poke fun with it. Like this merchandise made by a Yoshi Perkoff, being sold on eBay: