K-BBQ has become such a huge hit in the Philippines. Be it traditional or modern fusion, you’ll be hard pressed not to find a Korean restaurant sizzling. Of course, among the hundreds of Korean barbecue joints in our country, a few stand out more than the rest, like Soban K-Town Grill.
Inspired by the Korean immigrant communities of Los Angeles and New York, Soban shows its dominance in the Korean barbecue business on our shores, with the recent opening of their seventh branch in SM Megamall. Along the expansion, they also launched a new food menu. They now have three new flavors of their juicy USDA choice of tender beef belly Woo Samgyup and thick-cut European pork belly Samgyupsal, namely Honey Spiced, Black Pepper, and Gochujang, all of which were formulated in Korea.
Aside from the new flavors, they now added serving amount variations. From the initial medium size(180 g.), they added a small(120 g.) and large(240 g.).
They have also added a new set good for two, the Mega meat barbecue set. The hearty feast offers a hefty 360 grams of meat per person. The meal includes Woo Samgyup Beef Belly, Samgyupsal Pork Belly, unlimited rice, soup and side dishes at P500 per person.
Korean restaurateur, Mr. Sung Rah of Sariwon Korean Barbecue, said during the opening of their new branch, “It makes me so happy to see Filipinos embracing our Korean food and culture so warmly.
“One thing both of our cultures share is the love of bonding over food, especially when family and friends sit on the table and grill the food for each other,” he added.
The new branch is located in SM Megamall, 3L, Mega B, Mandaluyong, 1550 Metro Manila.
Soban K-Town Grill was brought to the Philippines through franchise of the Happyfoods Group of restaurants. Other stores are located in Eastwood Mall, Alabang Town Center, Greenbelt 3, SM North Edsa, Robinsons Manila, and One Bonifacio High Street.