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Pineapples on Burgers. Yes? Yes!

Aloha. More than a simple “hello” or “goodbye,” the term holds a deep cultural and spiritual significance to the natives of Hawaii. What it actually means is love and compassion. Alohang-lupet, ’di ba? We also believe it’s a fitting name for Jollibee’s pineapple-beefy bite that is the Amazing Aloha Yumburger. (Our suggestion for an alternative name: PinYumburger. ’Di ba? ’Di ba?)

Jollibee Philippines Brand Engagement Manager Cat Triviño, Andre Dygico, Yumburger Brand Manager Luis Berba, AVP and Flagship Category Head Cathleen Capati, Yumburger Assistant Brand Manager Beatriz Cruz, Brand Engagement Officer Celina Tan, and Johnjo Paje

Lasang Masa

Pineapples and meat AKA acid and fat are culinary partners in crime like cheese and crackers, or rhum and coke. The fresh lettuce, crispy bacon, juicy and sweet pineapple ring, cheese, beef patty, and their honey-blend mustard dressing combine between two buns. It appeals to the Pinoy palate. It’s sweet, savory, and a hint of salty.

Video courtesy of Cecile Zamora

The LTO burger persists

Hindi Land Transportation Office, Limited Time Offer ‘tol.  Having debuted in 1996, the sandwich never stayed too long on happy bubuyog’s menu. It was, however, relaunched a couple of times. In 2013, after the late Anthony Bourdain tried it on an episode of his show Parts Unknown, napa-“very tasty burger” siya, eh. This led to the burger’s comeback in the Philippine market. It also made seasonal menu appearances in 2014 and 2017.

Amazing Aloha Yumburger single (L) and double (R) patties

The burger’s back for a limited time only. Beginning Sept. 3, anyone can try the Amazing Aloha single patty solo for P85, and the double patty solo for P115.

For more information, visit Jollibee’s social media accounts FB, Twitter, and Instagram.

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